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I know, it’s the cool new thing, isn’t it. Well not so new for some people like my Sister Erin who has made it her lifestyle since the age of eight to be environmentally conscious. Smart people like her figured it out in the 80s. Dumb people like me are just now starting to get it. But for me, it took the birth of the love of my life, my adorable one-year-old nephew Dillon to really see the light. It scares the crap out me to think of what this world could be like when he’s my age.

Being in the Pacific Northwest I think some of us tend to take trees for granted, but if you’ve ever traveled to the southwest or other geographies void of them, there’s not a more welcoming sign than when you fly home to all that green below…

Some of you may have noticed the icon at the bottom of my email signature “Is it necessary to print this email?” I first saw this icon on my colleague Dina Medeiros’ signature and immediately thought it was such a great idea for her to promote that message. (Dina’s my new best friend after meeting her at Champ Camp, by the way. She is the brains behind all the great relationships HODES has with the job boards, social networking sites, etc., and a really nice person to boot.) Getting back to the email message, it has caught on like wildfire at HODES, and more and more of my colleagues are adding it to their signatures and hopefully practicing this themselves, I know I am. I’ve gotten into the mode of staying digital when at all possible.

I’m curious to know what programs companies are creating internally to really promote being environmentally sound, such as offering incentives to their employees to use rideshares and mass transit, using organic foods in their cafeterias, reducing paper consumption and actually attaching a dollar savings total to it, etc.

It’s a hot topic around corporate America these days, and if committed to properly and thoroughly, your company could benefit from all the positive PR when word gets around, maybe land your company on one of these lists.


Here’s an idea, clients: What if you created a program where the goal was to save a specific annual dollar total on paper, printing supplies, etc., or reducing the number of cars your employees take to work, and if/when that goal was achieved, you used that money saved (and perhaps additional funds from your retention budget) to reward your employees in some way, be it an all-company party, trip, a monetary bonus (“Get some green for going green”) or maybe give all your employees the day off on Earth Day?

Nice little retention piece, no? All the while doing what we should all be doing.

Just thought I’d pass along my LinkedIn profile to you all here. Please feel free to add me!

Goal: Build my network and achieve a minimum of 100 contacts by the end of June. At the time of writing this, I have 41 contacts, but that’s soon to increase hopefully because I requested to add a ton of colleagues I met at Champ Camp.

If you’re a client that commonly uses LinkedIn, good for you. I really feel you should try to make this part of your recruitment strategy when fit. It isn’t geared for everyone, such as those trying to recruit blue collar positions, and yes, in healthcare on the clinical side it isn’t going to be as effective (but the LinkedIn folks tell me they’re working on that.)

However, LinkedIn has some great products that could potentially work well for you (clients.) I commonly refer to the Yahoo! user study from September 2007 in which it surveyed its registered users about what type of candidate they were, either active, passive, non-seeker, or recent job switchers. The results reported 17% active, 48% passive, 26% non-seekers, and 9% recent job switchers.

If you’re allocating 100% (or close to) of your budget to targeting that 17%, you’re missing the bus.

Products such as LinkedIn are designed to reach that additional 48% you’re not touching. Same goes with radio, outdoor, ROP print, network advertising, etc. – basically any form of “mainstream” media.

I’d love to have discussions with you about LinkedIn and social networking in general, so let’s get to work!

Just got back from HODES Champ Camp in Chicago. For those who aren’t coworkers of mine, Champ Camp is a three-day seminar run by HODES leadership and SMEs where various HODES employees from each office in the U.S. and Canada are invited to participate in activities designed to engage us in thinking critically about how we can better serve our clients with respect to just about all of our practice areas and in turn share this with our coworkers at each branch.

It was a tremendously productive three days packed with nonstop idea sharing and reinforcement of why our products and services are second to none. At the end, we were asked to define what each individual took away from the event and in turn debrief with our coworkers when we return to the branch. A few key messages that resonated with me:

1. HODES employs a lot of really smart people that are widely considered the foremost authorities in their fields (subject matter experts) and it is pretty incredible to have these people at my disposal.
2. We get so caught up in servicing requests, and are so quick to offer potential solutions, but determining/assessing client goals and figuring out how we’re going to measure success BEFORE we strategize are paramount, and I vow to become more actively data-driven with my clients. It’s the “start with the end in mind” philosophy.
3. I am a terrible bowler.

So clients: You’ve been warned. I’m going to be asking for a lot more information out of you, and I look forward to seeing how we can elevate our level of service to you as a result.

Well hello clients, partners, colleagues and friends to the kickoff of my first attempt at a professional blog!

In the past I’ve blogged from time to time on MySpace, I think it’s fun to express my thoughts on specific issues and significant experiences I’ve had but for the most part it’s been with the intent to entertain. I’m also a huge fan of reading blogs and commenting on them, again, the ones I tend to read are of entertainment value, such as Bob Condotta’s Husky football/basketball blogs on the Seatttle Times website, and of course my Sister’s Mariners blog on the KOMO Radio site.

So I thought it’d be fun to take this to more of a professional focus – I know there are people in the HR / staffing / technology arenas that do this quite commonly and my goal here is attempt to update this as frequently as possible, hopefully daily. As with any blog, the ultimate goal here is to share thoughts, ideas, success stories, challenges, what’s cool and new, what’s not so cool and getting old, and especially to engage my clients and colleagues to really start the chatter about what we do.

This has been long overdue and I’m really excited to get going.